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Mia Lehrer + Associates has successfully conducted community outreach for large, complex and controversial public infrastructure projects. ML+A’s depth of experience, knowledge and resources has effectively enabled them to navigate through the delicate process of developing consensus for a project amongst diverse interest groups, while also bringing together stakeholders in workshop / charrette sessions to elicit ideas, opinions and long term visions. A significant value added to project approval, ML+A’s community outreach leadership can engender a willing- ness among community participants to engage in collaborative process, thereby building support and enthusiasm for a project over time.
ML+A works with the client to carefully tailor outreach materials and strategy to meet the target audience. ML+A engages trusted spokespeople who are known and respected in the community to build unity and participation. The ability to adjust strategies to articulate and understand the outreach goals for each segment of the community is a skill honed by years of experience. Working with diverse com- munities requires an outreach strategy that crosses over the boundary of traditional communication to incorporate multiple mediums. Having conducted successful outreach for dozens of complex projets, ML+A cre- ates alliances and provides credibility with key decision and policy makers by dem- onstrating wide spread support and harmony for a project. |
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